SEO is both invaluable for any brand and ever-changing. Understanding how to properly optimise content without being penalised is crucial, and with Google having recently released new guidelines and features in organic search, now is…
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Speed is very important for a website. It’s so important that Google has made it an actual ranking factor. Over time, Google has taken action to improve the loading speed of websites by providing a…
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If you want to rank higher in Google searches, it’s crucial to focus on overall website performance. Technical SEO aspects such as site speed and facets and filters play a critical role in the performance…
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What are backlinks to search engine optimization? Short version: They’re signals Google uses to determine if your website is a reputable resource worthy of citation. The long and sweet version? The more quality backlinks pointing…
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Knowing your domain authority may help you create or improve your marketing plan. But how do you know what your domain authority is? Let’s dive into what this metric is and some tips for picking…
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As the importance of SEO continues to increase for many businesses worldwide, so too may be the difficulty for digital marketers to get additional budgets signed off. Building a story behind the stats to demonstrate…
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Hey, we get it. The URL structure is a difficult SEO topic. It’s not easy to master, but not impossible, either. In fact, we’re here to make things easier for you. In this article,…
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The SERPs (search engine results pages) are the listings you see whenever you type a query into a search engine. For most of us (63%, plus 90% of mobile searches), that search engine will be…
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If you want to become a good SEO, you need to have a holistic view on all SEO related topics and there are some technical elements that you must understand, even if they’re not quite…
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Don’t worry… your traffic hasn’t gone down (or up) because of the Page Experience algorithm update hasn’t rolled out yet. But it will in 2021 according to Google. Due to the coronavirus, they decided to…
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