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TikTok’s brand safety center consolidates transparency updates, announcements and partnerships

As TikTok builds out more monetization opportunities to win over creators, this resource may be a convenient reference for brands to understand the platform’s brand safety options. Please visit Search Engine Land for the full…

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Are Google Ads Worth It?

The answer to whether or not Google ads are worth it for your small business depends on how quickly you want to start driving traffic to your website. If you’re just starting out, you’ve likely…

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Google Ads launches placement reports for Performance Max campaigns

Placement reports show where Performance Max ads have served, which may help with brand safety efforts, as well as how many impressions they’ve received. Please visit Search Engine Land for the full article. Read more:…

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Google explains how it deduplicates Top Stories from main search results

Content that appears in the first slot of the Top Stories section may be deduplicated from the main results if the Top Stories box appears before the main results. Please visit Search Engine Land for…

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Google heightens adult ad policy enforcement after Reuters finds illicit ads

“Spotty” enforcement can result in inappropriate ads being shown to minors and an unfair advantage for advertisers that slip through the cracks. Please visit Search Engine Land for the full article. Read more: searchengineland.com

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Google adds new robots tag indexifembedded

This new robots tag lets you define if you want your content indexed when it’s embedded through iframes or other means. Please visit Search Engine Land for the full article. Read more: searchengineland.com

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Search marketing in 2022: What do the experts predict?

Big updates from Google have always had a major impact on the world of search marketing, and 2021 feels like it’s been a big year for Google updates and announcements. 2021 was slated to bring…

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Your guide to Core Web Vitals tactics using Cloudflare and WebpageTest

Here is how to test Core Web Vitals scores and code changes using Cloudflare Workers as a reverse proxy and WebpageTest. Please visit Search Engine Land for the full article. Read more: searchengineland.com

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Pinterest Adds ‘Profiles’ Tab to Search Results to Better Highlight Pin Creators

The new tab will highlight relevant creators on any subject in the app. Read more: socialmediatoday.com

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PPC 2021 in review: Privacy and automation force advertisers to adapt

From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021. Please visit Search Engine Land for the full article. Read…

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