people

How Could Deepfakes Change Marketing?

Deepfakes are receiving a lot of bad press. U.S. Sen. Marco Rubio (R-Fla.) called the technology a propaganda weapon.  Facebook’s COO Sheryl Sandberg said deepfakes raise the issue of not believing what you see. Investigative…

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A day in the life of… Sophie Cavanagh, Director of Consulting at Pollen8

Please describe your job: What do you do? I’m the Director of Consulting at Pollen8, a platform-enabled innovation consultancy based in Hackney. We help large organisations such as Vodafone, PwC and The British Red Cross…

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12 Effective Sales Promotion Examples

A sales promotion is any temporary perk or price reduction intended to make a sale more enticing. You’ve most likely seen them and used them plenty of times. Promotions usually don’t go on forever —…

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Door Sixteen: An Old-School Blog With a DIY Heart

In 1998 — when influencer wasn’t a career choice and Search Engine Optimization didn’t run the internet — Anna Dorfman started blogging just for the heck of it. Before the millennium, people shared their thoughts on the…

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Chipmaker TSMC may build more cip factories in Arizona

Taiwan Semiconductor Manufacturing Co Ltd (TSMC) is to build a semiconductor plant in Phoenix Arizona. report the firm may build more than one currently being planned. Reuters cite 3 people familiar.  Read more: forexlive.com

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Facebook Lookalike Audiences: What Marketers Need to Know

If you’ve ever been in charge of running ads for a business, I’ll bet you’ve wondered how to get cold audiences to interact with your ads. It’s the age-old problem of online advertising. With Facebook…

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Retargeting Ads for Real Estate: Beginner’s Guide

Not a lot of real estate agents know the true strength of retargeting. The concept might be tough to understand at first, but utilizing it is straightforward and easy. In this guide, you’ll learn all…

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Social Media Trends You Need to Know in 2021

It’s that time of year again — time to review the social media trends we expect to shape the upcoming year. Let’s dive in now to our annual list of social media trends to watch in…

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Insurance Ads: How to Find More Customers

Insurance ads provide a great way to connect with more clients and make more money. Finding ways to advertise is easier than you might think — you just need to know where to look. A…

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Influencer Management: How to Effectively Manage Influencers for Effective Influencer Marketing

Believe it or not, effective influencer management can make or break your influencer marketing. As marketers, we tend to be very people oriented. After all, it takes a lot of people skills to develop buyer…

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