people

Creating experiences that people remember

I’ve always found it odd that there is so much binary thinking in an industry that’s as artistic and scientific, strategic and tactical, surprising and predictable, and messy and precise as marketing is. Yet time…

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A day in the life of… Sacha Lazimi, co-founder and CEO at Yubo, the social video live-streaming app

Sacha Lazimi is the co-founder and CEO of Yubo – a social platform designed for users under 25 to make friends via the medium of live-streaming. Now with over 40 million users, Yubo has gone…

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Xeim’s Richard Robinson named in BIMA 100 as a digital leader

The prestigious list includes leaders, pioneers, entrepreneurs and changemakers who are breaking new ground and driving the industry forward. Robinson is one of 10 people named in the category of CEO & Leaders in the…

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YouTube Video Optimization: Simple Tricks Beginners Can Implement To Rank Their Videos

YouTube is the second largest search engine worldwide. This is because people nowadays consume more video content either to entertain themselves or have their problems solved. Every day video content marketers launch their YouTube channels…

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Google Ads vs. Facebook Ads: Which Is Right for Your Business?

So you’ve chosen a business idea, built your website, and now you need to get the word out. Chances are you’re already considering advertising through the two behemoths of the online ad world, Google and…

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The Complete Guide to Lifecycle Marketing

Savvy marketers know it’s rare to reel in customers at the first encounter with a brand. Winning people over takes time, thoughtful touchpoints, and a whole lot of trust. Fortunately, there’s a strategy that includes…

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Facebook Ads For Beginners: Complete Guide for 2021

Here’s What You Need To Know About Facebook Ads For Beginners Using Facebook ads alone, we’ve helped our clients generate millions of website clicks, thousands of website leads, and millions of website sales. So in…

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How to Use Voice Search SEO to Boost Your Business

When you’re thinking of a Search Engine Optimization (SEO) strategy, you probably have images of blog posts and site headings in your mind. But what about voice search? Most people might not even consider voice…

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8 Shopify Tips You Need To Be Successful

The past year made a lot of business owners digitize their stores sooner than they’d planned. Still more people started fully online shops. The selling platform those retailers use is almost certainly Shopify. That’s why…

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How Could Deepfakes Change Marketing?

Deepfakes are receiving a lot of bad press. U.S. Sen. Marco Rubio (R-Fla.) called the technology a propaganda weapon.  Facebook’s COO Sheryl Sandberg said deepfakes raise the issue of not believing what you see. Investigative…

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