paid ads

How to Build Paid Ad Campaigns Around Typos, Misspellings, and More

We all make mistakes. It’s part of being human. Unfortunately, in some cases, mistakes can be costly. If you’re a marketer running paid campaigns, mistakes can actually be blessings in disguise. That’s because you can…

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How to Do Paid Social Without Cookies

Google made a big splash when they announced the end of third-party cookies in Chrome, and Apple has announced a similar change.  It’s a huge shift for social media marketers, so what can you expect…

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7 Great Popup Ad Scripts and Plugins – A Powerful Advertising and Marketing Tool

Back in the early days of the web, businesses were scrambling to make their advertising and marketing stand out.  An “early to the scene” web hoster, Tripod, became a haven for webmasters and business owners…

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The Ultimate Guide to Google Ads Campaign Management

We’ve all seen Google Ads. Whether you call it Google AdSense, AdWords, or Ads, they’re the ads displayed in the search results on Google. Learning how to set them up is important, but learning how…

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10 Tips for Creating Real Estate Video Ads

Did you know that 73 percent of sellers prefer working with agencies that use real estate video marketing? Whether it’s a walkthrough of the property or a Q&A session, sellers expect their agents to use…

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How to Run Nonprofit Marketing Ads

One of a for-profit business’s best investments is often their online marketing strategy. Is the same for true for nonprofits? Let’s take a look at how nonprofit marketing strategy is different from for-profit strategy and…

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How to Use Header Bidding

Despite the technology involved in the adtech space, there are still many inefficiencies and unfair practices that need to be ironed out. Header bidding is a solution that brings publishers and advertisers together.  What Is…

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How to Lower PPC Churn Rates

It’s a pay-to-play world. From social media to Google Ads, companies invest thousands of dollars a month into paid ads. However, there’s a lurking metric you might not be tracking: your PPC churn rate. When…

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How to Use Paid Ads to Market to Pet Owners Effectively

American pet owners are some of the biggest spenders online, pet food and pet supplies being second only to vitamins for e-commerce.  Online spending for this $70 billion industry is growing year over year. In…

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How to Use Customer Journey Mapping for PPC Campaigns

People might think PPC is all about having a huge budget to play with, but I’m here to tell you that’s not entirely true. Yes, your PPC campaigns can be expensive if you haven’t mapped…

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