outlook

Editor’s Letter: Introducing Adweek’s 2022 Global Theme

When our editorial team prepared last year’s Outlook issue, we started with a list of questions: What would the future of work look like? Would consumer habits change long-term? Would media spending rebound? Less than…

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The Great Brand Identity Crisis: Coming in 2022

If 2020 was a time when it became untenable for any marketer to avoid the deeply polarizing issues that upended life around the globe, from racial justice to sustainability to politics, 2021 forced a grand…

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Best Buy boosts outlook after sales top estimates

The second-quarter beat was fueled by sales of home theaters, appliances, computers and mobile phones. Read more: adage.com

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