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The answer to whether or not Google ads are worth it for your small business depends on how quickly you want to start driving traffic to your website. If you’re just starting out, you’ve likely…

As the digital ad industry prepares to say goodbye to third-party cookies, brands will need to reconsider how they target and engage with consumers. According to a new report by Wunderkind, 75% of marketing professionals…

Twitter's latest survey report could help you shape a more effective tweet strategy. Read more: socialmediatoday.com

Want to make sense of it all and learn from various examples along the way? You’re in the right place. In this article, you’ll go through the following: What marketing is What advertising is Difference…

Planning a campaign instead of firing ad hoc messages at your audience helps you improve performance and better control the outcomes of your marketing efforts. That’s why it’s worth knowing these eight types of marketing…

But the truth is just a few right tools will cover most of your competitor analysis needs. And they don’t need to break the bank. In fact, some of the most powerful ones are free.…

No other form of marketing evolves and changes as much as online advertising. We constantly have new platforms, ad formats, targeting options, bidding techniques, and automations. It’s difficult to keep up with the trends. The…

We asked John Accardi – founder and CEO of cravebox.com and Starcourse Capital, LLC – which 3 characteristics are needed to become a successful entrepreneur. His response was: 1. Vision… Read more » The post…

Big updates from Google have always had a major impact on the world of search marketing, and 2021 feels like it’s been a big year for Google updates and announcements. 2021 was slated to bring…

Are You Using Facebook Shopify Ads For Your eCommerce Business? Connecting your Shopify store to your Facebook Business Manager so that you can run high-converting ads like these doesn’t have to be hard. In fact,…