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Google Ads launches placement reports for Performance Max campaigns

Placement reports show where Performance Max ads have served, which may help with brand safety efforts, as well as how many impressions they’ve received. Please visit Search Engine Land for the full article. Read more:…

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‘Big campaigns on little resource’ tops the list of marketers’ biggest annoyances

In a recent survey conducted by the New Statesman Media Group (NSMG), marketers from around the world were given the opportunity to sound off about the industry. From familiar issues about shrinking budgets and thinly-spread…

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Australian Q3 GDP due Wednesday is expected to show contraction – preview

Third-quarter economic growth data from Australia is due at 0030 GMT on 1 December 2021. Given the persistent Delta lockdowns impacting the country’s two largest population states, with just under 50% of Australia’s population, a…

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How ‘influencers’ became ‘creators’ and what it means for brands

The term ‘influencer’ no longer applies to many of today’s social media stars. Read more: adage.com

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‘Back to normal’ ads under scrutiny as COVID rises again

With delta on the rise and the return of many mask mandates, many ‘back to normal’ ads may now appear tone-deaf. Read more: adage.com

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