logo & branding

8 eye-catching business card trends for 2022

Business cards aren’t so much “cards” as they are portable advertisements with built-in calls-to-action. Improving your business card design means improving your business. As we move into the new year, we’re seeing brands experiment with…

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What is brand equity and how to build yours

Ever wonder why loyal customers will buy anything a brand makes, no matter the price, quality or even randomness? That’s the company’s brand equity at work! Brand equity is the value of the brand itself,…

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6 principles for successful branding

So you have an awesome idea, a flourishing company or perhaps you’re an established brand that wants to update your message and reconnect with your audience, whatever your reason, getting your branding right will positively…

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