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How can marketers meet the skill requirements of the post-Covid era? Insights from GSK, Channel 4, UPS and WW

Econsultancy’s Future of Marketing survey, which canvassed close to 1,000 client, vendor and agency-side marketers on their predictions about the future of the industry, revealed that an overwhelming majority of marketers feel optimistic about their…

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How to Create Viral Content That Generates 2,500 Visitors Per Day

Ever wondered how content goes viral? You’re not alone.  In fact, it’s what we’re all aiming for as content marketers. After all, what company doesn’t want to see thousands of people sharing and enjoying their…

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Facebook says short posts have the most views while hate speech drops on platform

The third quarter transparency reports give us more insight into the platform, but it’s unclear whether the company’s wide-ranging efforts to restore its reputation will have the desired effect. Please visit Search Engine Land for…

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Leadership Spotlight: Chelsea Chavez, Senior Manager of Growth Marketing for Studio

Each month, we’re interviewing members of Volusion’s leadership team to gain insight into the people behind the company. This month, we’re talking with Volusion’s Senior Manager of Growth Marketing for Studio, Chelsea Chavez. How did…

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18 Main Types of Marketing (Examples Included)

To simplify matters, here are 18 types that have been developed, tried, and tested by generations of marketers from various industries. It’s also likely each one has a dedicated annual conference somewhere in the world.…

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The rainbow flag, a sign of hope, deserves more respect from brands

It’s time to end surface-level, performative allyship. Read more: adage.com

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Natty Light Vodka? Yes, it’s coming

The economy party brew is getting into the spirits biz as beverage lines continue to blur. Read more: adage.com

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