intermediate

Facebook Lookalike Audiences: How to optimize ads to reach new customers

Wish you could take the guesswork out of your social ad targeting? Don’t we all. Sure, it’s awesome that marketers have so many choices when it comes to our Facebook advertising strategy and who we…

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It’s time to go beyond marketing with LinkedIn for business

If you want to tell your brand story to a variety of audiences, look no further than LinkedIn. LinkedIn is home to job seekers, hiring managers, sales teams and consumers alike. As one of the…

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Escalation management: how to keep social customers happy

The boom of social media as a customer care channel is unprecedented. Timely and transparent, social is a prime place for consumers to seek out answers and solutions. But many brands still struggle with social…

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Sales enablement and marketing: How to support your reps with data

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. That’s because the average sales process…

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9 tips to build customer relationships with social media in 2021

Marketing your company and generating new customers is only one piece of the overarching business puzzle. Another piece of that puzzle is to continue nurturing those people so you can build customer relationships that last.…

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Reputation management: How to stay in good standing with your audience

Reputation management is more important than ever. From the value of your products to the quality of your customer service, people are likely already posting, talking and tweeting about you. And businesses today can’t afford…

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How social media moves markets: Analyzing GameStop (GME) using social listening data

After five years of downward movement, GameStop (GME) shares skyrocketed this week—going from a closing price of $4.28 per share on January 27, 2020 to $345 on January 27, 2021, one year later. This morning,…

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The greatest hits: Repurposing your best content for social media

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. Throw in the fact that many social media algorithms prioritize relevance…

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10 ways the Sprout Social mobile app lets you manage social from anywhere

There are few professions that require people to always be on the way social media marketing does. Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media…

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How to write a white paper that inspires a year-long content strategy

  When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a…

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