intermediate

Deconstructing Duolingo’s secrets to success on TikTok

Duolingo’s TikTok has become a phenomenon. Just a couple months ago they were at 100,ooo followers…now they have 1.7 million. Not to mention 7 million likes and a 19% engagement rate. Best of all, TikTok…

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The best times to post on social media in 2021

Throughout 2020 and into 2021, social media became more important than ever as a way for people to maintain instantaneous connection, find new trends and hobbies and stay up to date on current events. Brands…

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Prepping your social customer care team for the holiday rush with Sprout

Growing up means realizing that the most wonderful time of the year can also be quite stressful, especially if you work in customer care. Navigating holiday customer service spikes is always a tough task. When…

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5 simple ways to increase online sales through social media

If you’re reading this, you probably know the answer to the question, “Can social media support our company’s sales goals?” is a resounding yes. Social is now a fixture in the customer journey and has…

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Shoppable content: The new way of buying online (and 3 brands doing it right)

For years, consumers have had the option of buying in stores, online, via mobile apps or (in some rare cases) mail-order catalog. Meanwhile at my house, we’re excitedly looking forward to the Zingerman’s Mail Order…

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How to get more views on YouTube: 11 tips that actually work

Trying to figure out how to get more views on YouTube? Hey, you’re not alone. Brands and creators often struggle for viewers’ attention when they’re in the early stages of channel growth. But boasting over…

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4 ways social media can revitalize small business competition

Proactive change is a precursor to growth. But forced change, which has been a constant over the last couple of years, is a challenge that tests perseverance, builds resilience and breeds perspective. Small business owners…

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