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General Mills Global CMO Ivan Pollard leaves amid organizational overhaul

Pollard, who joined the company in 2017, ‘accomplished what he set out to do,’ General Mills announced.   Read more: adage.com

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5 Morale-Boosting Mistakes; RIP TVision: Tuesday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to…

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Walk Around Virtual Austin at SXSW; Cadbury Creme… Beer?: Tuesday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to…

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The 10 Most Consequential Streaming Moments of 2020

This year threw a lot of curveballs at the television entertainment industry. Covid-19 forced businesses to experiment left and right as consumer adoption of streaming continued in force, and two huge streaming players debuted. Meanwhile,…

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How Covid-19 and Ecommerce Disrupted the Alcohol Industry in 2020

One might assume that the drinking public didn’t have much to cheers to this year, but those who do imbibe found ample opportunities in 2020–albeit at home, for the most part. With drinkers locked out…

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Media Agency m/SIX Hires Belinda Smith as Americas CEO

Belinda Smith has joined global media network m/SIX as Americas CEO, a new role at the agency. In this role, Smith will oversee the agency’s operations in the U.S., Canada, Mexico, Argentina and Uruguay, reporting…

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Vote for 2020’s Top Ads; 2021 Marketing Trends to Watch: Tuesday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to…

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Unicef USA and WWE Team Up to Help Kids in Need

When it comes to odd couples, the unlikely pairing of Unicef USA (United Nations Children’s Fund) and World Wrestling Entertainment (WWE) might qualify for such a distinction, at least at first blush. “We are both…

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Industry Titans Sponsor Students for Brandweek Sports Marketing Summit and Exclusive Mentorship Sessions

The Brandweek Sports Marketing Summit is bringing together the NFL, NBA, MLB, NHL, Nascar and multiple esports leagues to discuss how athletes have handled a year of unpredictable seasons, from games without fans to months-long…

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How Four Seasons Total Landscaping Can Capitalize on That Infamous Press Conference

As President Donald Trump’s attorney Rudy Giuliani took to the podium for a campaign press conference on Nov. 7, while Philadelphia counted remaining presidential ballots, viewers noticed something off about the backdrop. Mainly, that he…

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