A common issue with your google ads is it is being clicked again and again, sometimes on purpose, and sometimes accidentally. These clicks are nothing but invalid clicks or click fraud. Click fraud is a…
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As the older generation across Europe and parts of the world receive their second vaccinations against Covid-19, Heineken is celebrating their return to being able to socialize (in theory) as they take over the nightclubs…
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Last year, many brands made shows of general support to Black Lives Matter in the wake of worldwide protests against police brutality and violence in the U.S. For Doritos, this meant participating in a then-new…
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Mondelez-owned cookie brand Oreos released a European brand campaign that has a timely message to consumers: remember to enjoy the fun moments in life. Created by Saatchi & Saatchi D?sseldorf and produced by Markenfilm Hamburg,…
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Everyone has forgotten an item in a store or restaurant, only to run back quickly or call to make sure it’s still there. But imagine you’re one of the unlucky souls who left something behind…
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Pollard, who joined the company in 2017, ‘accomplished what he set out to do,’ General Mills announced. Read more: adage.com
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Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to…
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Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to…
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This year threw a lot of curveballs at the television entertainment industry. Covid-19 forced businesses to experiment left and right as consumer adoption of streaming continued in force, and two huge streaming players debuted. Meanwhile,…
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One might assume that the drinking public didn’t have much to cheers to this year, but those who do imbibe found ample opportunities in 2020–albeit at home, for the most part. With drinkers locked out…
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