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Stop Fraud & Invalid Clicks on Google Ads

A common issue with your google ads is it is being clicked again and again, sometimes on purpose, and sometimes accidentally. These clicks are nothing but invalid clicks or click fraud. Click fraud is a…

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The Old Are Young Again: Heineken Shows What Vaccinated People Get up to at Night

As the older generation across Europe and parts of the world receive their second vaccinations against Covid-19, Heineken is celebrating their return to being able to socialize (in theory) as they take over the nightclubs…

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The Meaning Behind These Gorgeous Limited-Edition Doritos Bags

Last year, many brands made shows of general support to Black Lives Matter in the wake of worldwide protests against police brutality and violence in the U.S. For Doritos, this meant participating in a then-new…

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Oreos Wants Remind People to Enjoy Those Fun Moments in Life

Mondelez-owned cookie brand Oreos released a European brand campaign that has a timely message to consumers: remember to enjoy the fun moments in life. Created by Saatchi & Saatchi D?sseldorf and produced by Markenfilm Hamburg,…

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Burger King Invites Belgians to Reclaim Items Left Behind Before the Covid Lockdown

Everyone has forgotten an item in a store or restaurant, only to run back quickly or call to make sure it’s still there. But imagine you’re one of the unlucky souls who left something behind…

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General Mills Global CMO Ivan Pollard leaves amid organizational overhaul

Pollard, who joined the company in 2017, ‘accomplished what he set out to do,’ General Mills announced.   Read more: adage.com

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5 Morale-Boosting Mistakes; RIP TVision: Tuesday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to…

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Walk Around Virtual Austin at SXSW; Cadbury Creme… Beer?: Tuesday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to…

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The 10 Most Consequential Streaming Moments of 2020

This year threw a lot of curveballs at the television entertainment industry. Covid-19 forced businesses to experiment left and right as consumer adoption of streaming continued in force, and two huge streaming players debuted. Meanwhile,…

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How Covid-19 and Ecommerce Disrupted the Alcohol Industry in 2020

One might assume that the drinking public didn’t have much to cheers to this year, but those who do imbibe found ample opportunities in 2020–albeit at home, for the most part. With drinkers locked out…

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