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How to identify your products for Google

Manufacturers, retailers and publishers should use structured data and provide an accurate GTIN whenever possible. Please visit Search Engine Land for the full article. Read more: feeds.searchengineland.com

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Microsoft Bing updates search results interface to make it more visually immersive

Microsoft Bing updates recipe results, similar looking items, expandable carousels, infographic panels and local answers design. Please visit Search Engine Land for the full article. Read more: feeds.searchengineland.com

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Google Ads mobile app adds custom and performance insights notifications

The updates can help advertisers keep tabs on the metrics that are important to them and notify them of significant performance changes. Please visit Search Engine Land for the full article. Read more: feeds.searchengineland.com

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Video: Shimon Sandler on building and growing your search marketing agency

Shimon Sandler has a long history in the space, working at some of the most well known agencies and brands in the US. Please visit Search Engine Land for the full article. Read more: feeds.searchengineland.com

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‘You got into Harvard Law?’ ‘What… like it’s hard?’ World Intellectual Property Day; Monday’s daily brief

Plus, Facebook announces new tools for Business Suite Manager Please visit Search Engine Land for the full article. Read more: feeds.searchengineland.com

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Maryland’s ad tax is here, and advertisers should look to their European counterparts for how to deal with it

Last year, Google passed digital service taxes onto advertisers in the UK, Turkey and Austria, and it’s likely to do the same in the U.S. as well. Please visit Search Engine Land for the full…

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May Holidays for Marketing Planning — 2021

I am Batman! Okay, not really, but May 1st is Batman Day. While not an official May holiday, Batman Day is just one of many fun and zany reasons to celebrate this month. With holidays…

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Quest for more coverage: Making a case for larger exports from Google Search Console’s Coverage reporting

Google Search Console’s Coverage reporting only allows one thousand row exports, which limits the ability to see pattens on larger-scale sites. Please visit Search Engine Land for the full article. Read more: feeds.searchengineland.com

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Digital-first commerce boosts Shopify’s earnings

Meanwhile, physical giant Walmart reports disappointing earnings. Please visit Search Engine Land for the full article. Read more: feeds.searchengineland.com

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Responsive search ads now the default in Google Ads

RSAs give advertisers more flexibility to address changing market environments due to the pandemic, says Google Please visit Search Engine Land for the full article. Read more: feeds.searchengineland.com

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