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How the TikTok tension is affecting brands’ back-to-school campaigns

The uncertainty is causing retailers, including Old Navy, Eddie Bauer and PacSun, to rethink the platform during the back-to-school season. Read more: adage.com

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Brands ponder TikTok's future, and Publicis axes exec over cringey tweets: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you’re reading this online or in a forwarded email, here’s the link to sign up for our Wake-Up Call newsletters.…

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