ecommerce

Radley and Threads on the integral role of social media in luxury ecommerce

At Econsultancy Live: The Future of Ecommerce, Sophie Quy of Threads Styling and Cassandra Gowing of Radley London discussed the changing habits of luxury customers, and the importance of video and social in capturing new…

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9 Tips to Win Back Lost Sales with Abandoned Cart Emails

One of the most effective emails you can send to your audience is the abandoned cart email. When sent at the right time, it is a helpful reminder to encourage your customers to complete their…

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How to Set Up a Customer Loyalty Program for Your Ecommerce Business

Marketplace sites such as Amazon or Etsy can provide a steady income stream for ecommerce entrepreneurs. However, selling on your own website has the potential to generate repeat business from loyal customers and grow your…

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How Food52 Pioneered a Commerce-First Model That Incorporates Its Audience

The publisher Food52, a Chernin Group property, has spent the last eight years cultivating a community so engaged that it not only supports the publisher’s commerce efforts–it helps create the products themselves. In a conversation…

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Five Ways Gen Z Differs from Millennials When it Comes to Marketing

Marketing to Gen Z can seem like a tough task. Even understanding Gen Z might seem like a tough task, let alone understanding how to win them over. But, the time to start thinking about…

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How marketing and commerce platforms work together: Achieving scalability, efficiency and CLTV

What does ‘commerce everywhere’ means for the relationship between commerce and marketing? How can reviewing commerce platforms along with martech reduce time-to-value? And how can brands knit together backend and frontend to drive lifetime value?…

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4 Email Templates for Your Fall Holiday Promotions

This week we have 4 brand new templates — just in time for Black Friday, Cyber Monday, Small Business Saturday, and Thanksgiving. Use one or all of them in your account today. See how easy…

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How this Leadership Coach Responded in Real Time to Sell A Course

Using AWeber ecommerce, Leela Sinha was able to set up a course payment page in a few hours, and start taking payments for the course ASAP. A Facebook rant turns into a popular thread on…

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CPG goes D2C: New opportunities require new skillsets

The direct-to-consumer (D2C) model has grown in the past 18 months. According to eMarketer, US direct-to-consumer ecommerce sales grew 45.5% in 2020, generating $111.54 billion and making up 14% of total retail ecommerce sales. The…

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What is Email Segmentation & How Does It Work?

The post What is Email Segmentation & How Does It Work? appeared first on HostGator. Every marketing dollar has to stretch as far as it can when you run a small business or work as…

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