data

How MandM Direct and Samsung used first-party data and automation to strengthen customer relationships

As the digital ad industry prepares to say goodbye to third-party cookies, brands will need to reconsider how they target and engage with consumers. According to a new report by Wunderkind, 75% of marketing professionals…

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Smartly’s Ryanne Laredo on creativity, privacy, and diversity in social advertising

Ryanne Laredo is CCO at Smartly.io – a social advertising automation platform. I recently caught up with Ryanne to discuss her role in depth, how data can enhance ad creativity, and her thoughts on the…

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How to Protect Your Website from Hackers and Data Breaches

The number of website data breaches is steadily growing. Statista data shows the number of U.S. breaches rose from 662 to more than a thousand in recent years.  Some industries like government and healthcare have…

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The Ultimate Guide to Database Marketing

No matter what your service or product is, you need to get in front of potential customers in order to make the sale. Many businesses put their faith in social media. While social media platforms…

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Australian Q3 GDP data due next week – contraction expected – preview

The flow of data for the July to September months (i.e. the third quarter of 2021) has not been as dire as expected. The economy is still expected to have contracted given the extended lockdowns…

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Crude Oil Surges as US Dollar Wilts Under CPI Burden. Where to Next for WTI?

WTI crude oil made a 2-month high on the back of a soft US Dollar post CPI, and favourable inventory data. Will WTI crack through waiting resistance levels? Read more: dailyfx.com

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US Dollar Forecast: CPI Data Risks Souring Emerging Market Sentiment, Currencies

The US Dollar rose against the Singapore Dollar, Thai Baht, Indonesian Rupiah and Philippine Peso. All eyes are on US inflation data as a more hawkish Fed risks souring Emerging Market sentiment. Read more: dailyfx.com

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Coming up on US data agenda Wednesday – Consumer Price Index (CPI) for October

There is plenty on the US economic data docket for 10 November 2021, with the focus firmly on inflation indicators.    This snapshot from the ForexLive economic data calendar, . Read more: forexlive.com

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Google Ads issue affected a significant subset of users, now resolved

This bug impacted Google Ads conversions that use non-First/Last Click attribution models, such as Data Driven Attribution. Please visit Search Engine Land for the full article. Read more: searchengineland.com

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Google launches new way for publishers to use first-party data to enhance targeted advertising

First-party data is information that websites, advertisers, and publishers collect directly from users and searchers (that they give voluntarily). Please visit Search Engine Land for the full article. Read more: feeds.searchengineland.com

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