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With 4 Minutes of National Airtime, Anheuser-Busch Will Showcase 6 Brands During Super Bowl 2021

This year’s Super Bowl, like everything else during a deadly pandemic, is going to look a bit different than it would on a normal year. Anheuser-Busch, which has had exclusive rights to beer advertising during…

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How Covid-19 and Ecommerce Disrupted the Alcohol Industry in 2020

One might assume that the drinking public didn’t have much to cheers to this year, but those who do imbibe found ample opportunities in 2020–albeit at home, for the most part. With drinkers locked out…

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Adweek’s Most Popular Online Stories of 2020

It’s been a year. A decade? Maybe even an entire millennium. What we’re trying to say is, 2020 has been a slog–but that didn’t stop the creativity of marketers, despite ever-shrinking staffs and budgets. The…

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Coke Finally Pulls the Plug on Tab as Part of a Sweeping Portfolio Restructuring

The National Society of Tab Appreciators–if there is one–had better get to the grocery store fast: Coca-Cola announced today that the 57-year old brand that pioneered America’s diet soft drink sector will be retired by…

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Hate Noisy Eaters? Then You Might Want To Mute This Ad Featuring Dogs Eating Dinner

If you’re at all squeamish about loud eating sounds–complete with bits of food flying and lips being licked–turn away now. But first, it may be important to know that dogs, not humans, are responsible for…

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Baking Explosion Coincides With King Arthur’s Rebrand

When George Washington was president, he may well have enjoyed a scone baked with King Arthur Flour. A couple hundred years later, and after a decade of discussions, the company finally decided to move forward…

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Smirnoff Repurposes Summer Campaign to Send a Quarantine Message

To promote the return of its Red, White and Berry Seltzer and debut a new sugarless version, Smirnoff had a big, over-the-top, star-studded, patriotic, party-themed summer campaign planned. Unfortunately, after the spots were filmed in…

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