coronavirus

Adweek Podcast: How to Pitch a Covid Vaccine

At prime time on Sunday night, April 18, NBC will air an hour-long special designed to reduce hesitancy around the Covid-19 vaccine. The special, Roll Up Your Sleeves: Presented by Walgreens, which is created and…

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How Developers, Researchers Used Twitter’s Covid-19 Stream Endpoint

Twitter shared details on how some developers and researchers used the Covid-19 stream endpoint it released last April. The endpoint was available by application only, and new applications are no longer being accepted as Twitter…

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Fat Face’s Global Ops Director on the challenges of trading in a pandemic

Mark Wright began his retail career in store management before moving into ecommerce as Head of Trading at Marks & Spencer. After a stint at Jack Wills, he is now Global Ops Director at Fat…

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Eight examples of in-store technology innovations for the Covid-19 era

Retailers are increasingly beginning to turn to technology to solve the challenges presented by the Covid-19 era. Here are eight examples of tech innovations that are being used to improve the in-store shopping experience. The…

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How the world is feeling about Covid-19 right now and what it means for brands

Walnut Unlimited’s ‘Understanding the Nation’ research tracker has captured public opinion since the pandemic began and shown that uncertainty is still the most prevalent emotion amongst those measured. Based on these initial findings, a separate…

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Art Director Behind Iconic Coca-Cola ‘Hilltop’ Ad Has Died

Among those lost in the latest swell of the coronavirus pandemic is one of the creatives behind what many consider to be the most iconic and influential ad in the history of advertising. Harvey Gabor,…

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10 examples of effective OOH advertising in a year where outdoor spend as fallen

According to the WFA (World Federation of Advertisers), out-of-home ad spend was down by 49% for the first half of the year, and is 39% down on planned spend for the second half so far.…

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The Lost Year: What Comes Next?

Posted: 10/19/2020 | October 19th, 2020 When you look back at 2020, what do you think you’ll remember most about it? For me, it will be the lost momentum. When the year began, it looked…

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How Deliciously Ella navigated coronavirus uncertainty by returning to its roots

Operating in the health food space, a market where trends frequently come and go, both Ella and Matthew are used to a rapid pace of change. Because of this, they’ve become accustomed to staying focused…

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How O2 stayed agile and oriented itself around customer needs during the pandemic

Being a communications company during the middle of a pandemic that kept friends, families and loved ones apart physically put O2 in a unique position. “Demand for our voice services shot up by sixty percent…

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