content

B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters.  Content is how you boost brand awareness, build trust in your…

Do you love to write? Draw? Create in any way? Do people tell you that you should try using your creative skills to make a living? Do you shrug them off because you don’t know…

3 strategies for marketers sponsoring branded content: Opinion Read more: adage.com

Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them…

Learn how to identify metrics for content goals, perform keyword research that drives SEO value and build your content calendar. Please visit Search Engine Land for the full article. Read more: feeds.searchengineland.com

Content, content, content.  At times, it seems it’s all marketers think about. Even so, you may eventually find yourself in a content desert, desperately searching for a well of fresh content ideas. You’ve exhausted every…

The new display option will show you more content that you might like, based on your usage history. Read more: socialmediatoday.com

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates.If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers…

256 blog posts 181 YouTube videos 260 email newsletters 3,000+ tweets 3 courses Of course, I’m far from the only person responsible for this output. But I think it’s safe to say that our team knows a…

How many times have you said ‘Hey, Google?’ today? Well, you’d not be the only one! Voice search is on the rise, and we’re not just directing our questions at smart speakers but at our…