brands

John Legend’s holiday video doubles as an LG Signature ad

The electronics brand’s partnership with John Legend will continue into the new year. Read more: adage.com

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The Guide to Using UGC Marketing to Create Deeper Audience Connections

User-generated content, or UGC, is exactly what it sounds like: anything that people outside the professional marketing team are creating around or about your brand, product, or service. UGC has been gaining significance in recent…

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How NFTs and the metaverse could solve holiday supply chain issues

A look at how brands are testing the booming economy in the digital world, which is unaffected by real-world woes. Read more: adage.com

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TikTok Launches New ‘CommunityTok’ Promotional Push to Highlight Subculture Engagement in the App

TikTok's looking to highlight the various niche communities that brands can reach within the app.  Read more: socialmediatoday.com

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The rainbow flag, a sign of hope, deserves more respect from brands

It’s time to end surface-level, performative allyship. Read more: adage.com

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Widen CEO Matthew Gonnering: DAM and PIM are “the centre of the content universe”

Matthew Gonnering is the CEO of Widen, a digital asset management (DAM) and product information management (PIM) solutions company. We recently caught up to find out more about the future of martech in Widen’s category…

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A day in the life of… Orsi Jojart, Associate Partner at McKinsey & Company

Today we chat to Orsi Jojart, Associate Partner at McKinsey & Company and a leader in the Marketing and Sales Practice and McKinsey Digital in the UK. We ask Jojart about her data-focused role, what…

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Find the Right B2B Influencer or KOL for Your Brand

B2B KOL and influencer programs are a topic of nearly every conversation these days.  Our friend Lee Oden at TopRank Marketing conducted a survey in early 2021 about the use of B2B influencer marketing and…

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How ‘influencers’ became ‘creators’ and what it means for brands

The term ‘influencer’ no longer applies to many of today’s social media stars. Read more: adage.com

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What brands should know about Gen Alpha—and how COVID has shifted marketing priorities

The pandemic has altered the priorities of Gen Alpha, the group of kids born after Gen Z, and marketers should be paying attention. Read more: adage.com

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