The electronics brand’s partnership with John Legend will continue into the new year. Read more: adage.com
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User-generated content, or UGC, is exactly what it sounds like: anything that people outside the professional marketing team are creating around or about your brand, product, or service. UGC has been gaining significance in recent…
Read More »A look at how brands are testing the booming economy in the digital world, which is unaffected by real-world woes. Read more: adage.com
Read More »TikTok's looking to highlight the various niche communities that brands can reach within the app. Read more: socialmediatoday.com
Read More »It’s time to end surface-level, performative allyship. Read more: adage.com
Read More »Matthew Gonnering is the CEO of Widen, a digital asset management (DAM) and product information management (PIM) solutions company. We recently caught up to find out more about the future of martech in Widen’s category…
Read More »Today we chat to Orsi Jojart, Associate Partner at McKinsey & Company and a leader in the Marketing and Sales Practice and McKinsey Digital in the UK. We ask Jojart about her data-focused role, what…
Read More »B2B KOL and influencer programs are a topic of nearly every conversation these days. Our friend Lee Oden at TopRank Marketing conducted a survey in early 2021 about the use of B2B influencer marketing and…
Read More »The term ‘influencer’ no longer applies to many of today’s social media stars. Read more: adage.com
Read More »The pandemic has altered the priorities of Gen Alpha, the group of kids born after Gen Z, and marketers should be paying attention. Read more: adage.com
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