brands

How Kraft Heinz is renovating Oscar Mayer and other older brands

The food marketer aims to renovate 80% of its brands over the next 18 months. Read more: adage.com

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PepsiCo sells Tropicana brand to a private equity firm

The food and beverage giant is parting ways with one of its most iconic brands in a $3.3 billion deal that also includes Naked Juice.   Read more: adage.com

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What brands should know about TikTok’s ban on sponsored crypto content

3 strategies for marketers sponsoring branded content: Opinion Read more: adage.com

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How brands can retarget ads to Facebook after Apple’s privacy changes

Marketing technology companies say it’s harder to follow consumers online, but they’ve gotten creative. Read more: adage.com

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TikTok tests Cameo rival that pays creators for Shoutouts

Brands could find it easier to commission influencers for custom videos. Read more: adage.com

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Brands seize on HBO Max’s ‘Friends’ reunion, from Red Lobster to Lego

The highly anticipated special draws brand love Read more: adage.com

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TikTok Provides Video Creation Tips for SMBs in New Series

TikTok has launched a new, two-part series of tips and video tutorials to help brands make more standout, engaging TikTok clips. Read more: socialmediatoday.com

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This Startup Is Launching a New AI Media Lab to Create Human Avatars For Brands

A startup that made a name for itself designing AI avatar clones of celebrities is turning its attention towards brands. Nonprofit-commercial hybrid AI Foundation is launching a new brand media lab designed to build experiences…

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A day in the life of… Mary Say, co-founder & CEO of Brand Potential

Please describe your job: What do you do? I’m the CEO and co-founder of Brand Potential. We are in the business of transforming brands for the future and our services include insight, innovation, brand development and…

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Why brands are about to drop into streaming audio in a big way

An IHOP bacon broadcast on Clubhouse was just the start of experimentation in audio-only marketing. Read more: adage.com

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