The food marketer aims to renovate 80% of its brands over the next 18 months. Read more: adage.com
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The food and beverage giant is parting ways with one of its most iconic brands in a $3.3 billion deal that also includes Naked Juice. Read more: adage.com
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3 strategies for marketers sponsoring branded content: Opinion Read more: adage.com
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Marketing technology companies say it’s harder to follow consumers online, but they’ve gotten creative. Read more: adage.com
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Brands could find it easier to commission influencers for custom videos. Read more: adage.com
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The highly anticipated special draws brand love Read more: adage.com
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TikTok has launched a new, two-part series of tips and video tutorials to help brands make more standout, engaging TikTok clips. Read more: socialmediatoday.com
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A startup that made a name for itself designing AI avatar clones of celebrities is turning its attention towards brands. Nonprofit-commercial hybrid AI Foundation is launching a new brand media lab designed to build experiences…
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Please describe your job: What do you do? I’m the CEO and co-founder of Brand Potential. We are in the business of transforming brands for the future and our services include insight, innovation, brand development and…
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An IHOP bacon broadcast on Clubhouse was just the start of experimentation in audio-only marketing. Read more: adage.com
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