branding

The Great Brand Identity Crisis: Coming in 2022

If 2020 was a time when it became untenable for any marketer to avoid the deeply polarizing issues that upended life around the globe, from racial justice to sustainability to politics, 2021 forced a grand…

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Following Sexual Assault Allegations Against Actor Chris Noth, Peloton Pulls Mr. Big Ad

Sensitive content warning: This article mentions sexual assault. Mr. Big, is in fact, dead–again. Peloton confirmed to Adweek that actor Chris Noth, who plays Mr. Big in the Sex and the City franchise, will no…

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Cart.com Taps Kate Gunning to Lead Marketing Following Funding Round

Cart.com has hired Kate Gunning to lead its marketing efforts as the ecommerce software and services firm looks to establish itself in the space between Amazon and retail platforms like Shopify. In her new role,…

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IBM Rebrands Global Business Services to IBM Consulting

Looking to establish itself as a leader in the consulting space, technology giant IBM is rebranding its Global Business Services division. In an effort to clarify its intent and mission, the product will now be…

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Public Relations Disasters to Avoid in Small Business

Small businesses often underestimate the power of public relations. In fact, most small business owners do not see the point in investing in a public relations team. Since small companies… Read more » The post…

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7 Free Tools for Better Holiday Images

How confident are you in your ability to create or find festive holiday images? As a webinar designer and presenter for Constant Contact, one of the most frequently asked questions I heard was how to…

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C4 Energy Enters a Candy-Coated Partnership With Starburst For a New Drink

There is no better time to partner with candy brands than Halloween season. One energy drink is getting into the spirit by linking up with a legacy candy company for a new beverage that tastes…

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6 principles for successful branding

So you have an awesome idea, a flourishing company or perhaps you’re an established brand that wants to update your message and reconnect with your audience, whatever your reason, getting your branding right will positively…

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Pro Tips: LinkedIn Shares Advice on How Brands Can Tap Into Rising Engagement on the Platform

LinkedIn has seen record growth in user engagement – so how can you tap into that to boost your branding efforts?  Read more: socialmediatoday.com

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