brand

One third of brands are considering change of agency in the next six months: Study

Setup’s third annual Marketing Relationship Survey sought insight from major brand and agency leaders. Read more: adage.com

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How to Create Content for Gen Z, From a TikTok-Influencer-Approved Marketing Agency

Gen Z has the fastest-growing buying power of any generation — but it’s still one of the most misunderstood and challenging age groups to market to. While previous generations can be generally be persuaded to…

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Brand Activism on Social Media: How to Approach Social Justice Messaging in 2021

Diversity. Inclusion. Equality. Unconscious bias. Equity. The spring of 2020 challenged marketers to publicly identify where their brands stood on these words and the issue of social justice. 2020’s social unrest made it abundantly clear that…

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National 4-H Council Hires Former Disney, ViacomCBS Marketing Leader as Its New CMO

Ivan Heredia is bringing his kids media expertise to the National 4-H Council as its new svp and CMO. Heredia, a member of the Adweek Innovators Council and a 2019 Brand Innovator, begins his new…

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As Aunt Jemima becomes Pearl Milling Company, here’s what should happen next

It’s a delicate balance to hold onto brand equity while moving beyond racist roots with a new name. Read more: adage.com

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Celebrate Community Managers Day in 2021

  What’s a community manager? And why should community managers have their own special day? Find out more about this special social media role and tips for celebrating Community Manager Day. To celebrate Community Manager…

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7 Best Travel Instagrams to Inspire Your Content

Running out of social media ideas for your travel business? Browsing the best travel Instagrams in the business will stimulate your imagination and inspire your creativity.  Social media and content marketing are vital elements for…

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Procter & Gamble promises 2,021 good deeds for 2021

This year accelerated a growing array of corporate and brand charitable and social efforts, prompting P&G to find ways to pull it all together. Read more: adage.com

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The expansion of People Also Ask in the search results

PAAs now appear in 9% of brand knowledge panels. Here’s how they’re different and why you need to optimize answers for brand-focused questions. Please visit Search Engine Land for the full article. Read more: feeds.searchengineland.com

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101+ Top Social Media Bios for Brand Manager

A brand manager supervises and observes the entire branding system and plans to make the brand successful. Branding is all about being innovative and bios of a brand manager requires being attractive. Catchy Social Media Bios for Brand…

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