brand

As TikTok builds out more monetization opportunities to win over creators, this resource may be a convenient reference for brands to understand the platform’s brand safety options. Please visit Search Engine Land for the full…

How do you grow a cult following when you’re a small, mobile business? Build a brand that people remember. You can do this with the help of digital marketing tools that allow you to extend…

If you want to develop long-term relationships with customers as a brand, they need to be built on trust. According to Edelman, 81% of customers agree that they need to trust a brand to do…

Monitoring key discussions on Twitter, through clever tools and tricks, can help you tap into new opportunities. Read more: socialmediatoday.com

Sound plays a key role in your branding efforts on TikTok. Read more: socialmediatoday.com

Black Friday, Cyber Monday, Super Saturday—the holiday season doesn’t lack shopping days. Add those to the traditional boost in consumer spending that occurs in the run-up to the holidays, and you have a recipe for…

User-generated content, or UGC, is exactly what it sounds like: anything that people outside the professional marketing team are creating around or about your brand, product, or service. UGC has been gaining significance in recent…

The Dallas Cowboys are the most valuable sports brand in the world, even if the scoreboard and standings disagree. Forbes and Sportico estimate that the Cowboys brand is worth between $6.5 billion and $7 billion.…

Imagine that you have to buy a gift for your chocolate-loving friend. Do you go with Reese’s, or a lower-priced generic product? For me, Reese’s is a no-brainer due to its higher perceived worth as…