brand

Setup’s third annual Marketing Relationship Survey sought insight from major brand and agency leaders. Read more: adage.com

Gen Z has the fastest-growing buying power of any generation — but it’s still one of the most misunderstood and challenging age groups to market to. While previous generations can be generally be persuaded to…

Diversity. Inclusion. Equality. Unconscious bias. Equity. The spring of 2020 challenged marketers to publicly identify where their brands stood on these words and the issue of social justice. 2020’s social unrest made it abundantly clear that…

Ivan Heredia is bringing his kids media expertise to the National 4-H Council as its new svp and CMO. Heredia, a member of the Adweek Innovators Council and a 2019 Brand Innovator, begins his new…

It’s a delicate balance to hold onto brand equity while moving beyond racist roots with a new name. Read more: adage.com

  What’s a community manager? And why should community managers have their own special day? Find out more about this special social media role and tips for celebrating Community Manager Day. To celebrate Community Manager…

Running out of social media ideas for your travel business? Browsing the best travel Instagrams in the business will stimulate your imagination and inspire your creativity.  Social media and content marketing are vital elements for…

This year accelerated a growing array of corporate and brand charitable and social efforts, prompting P&G to find ways to pull it all together. Read more: adage.com

PAAs now appear in 9% of brand knowledge panels. Here’s how they’re different and why you need to optimize answers for brand-focused questions. Please visit Search Engine Land for the full article. Read more: feeds.searchengineland.com

A brand manager supervises and observes the entire branding system and plans to make the brand successful. Branding is all about being innovative and bios of a brand manager requires being attractive. Catchy Social Media Bios for Brand…