brand

TikTok’s brand safety center consolidates transparency updates, announcements and partnerships

As TikTok builds out more monetization opportunities to win over creators, this resource may be a convenient reference for brands to understand the platform’s brand safety options. Please visit Search Engine Land for the full…

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Social Media for Food Trucks: A Brand-Building Guide

How do you grow a cult following when you’re a small, mobile business? Build a brand that people remember. You can do this with the help of digital marketing tools that allow you to extend…

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The Most Effective, Efficient Relationship Marketing Tactics in 2021

If you want to develop long-term relationships with customers as a brand, they need to be built on trust. According to Edelman, 81% of customers agree that they need to trust a brand to do…

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3 Simple, Yet Effective Tips for Monitoring Brand Conversations on Twitter

Monitoring key discussions on Twitter, through clever tools and tricks, can help you tap into new opportunities. Read more: socialmediatoday.com

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TikTok Shares New Insights into the Importance of Audio in Brand Marketing

Sound plays a key role in your branding efforts on TikTok. Read more: socialmediatoday.com

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9 Digital Marketing Tips for the Holidays

Black Friday, Cyber Monday, Super Saturday—the holiday season doesn’t lack shopping days. Add those to the traditional boost in consumer spending that occurs in the run-up to the holidays, and you have a recipe for…

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The Guide to Using UGC Marketing to Create Deeper Audience Connections

User-generated content, or UGC, is exactly what it sounds like: anything that people outside the professional marketing team are creating around or about your brand, product, or service. UGC has been gaining significance in recent…

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The Dallas Cowboys Brand Has Outgrown Football

The Dallas Cowboys are the most valuable sports brand in the world, even if the scoreboard and standings disagree. Forbes and Sportico estimate that the Cowboys brand is worth between $6.5 billion and $7 billion.…

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How to Build a Brand: An 8-Step Guide for 2021

Imagine that you have to buy a gift for your chocolate-loving friend. Do you go with Reese’s, or a lower-priced generic product? For me, Reese’s is a no-brainer due to its higher perceived worth as…

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