brand

Phenomenal Launches Content-Driven Crown Month in Celebration of Black Hair

Conversations about Black hair are often centered on egregiously discriminatory policies, such as bans on hairstyles in offices or schools or retailers locking away products for textured hair. But a new campaign from female-driven social-cause…

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Creating experiences that people remember

I’ve always found it odd that there is so much binary thinking in an industry that’s as artistic and scientific, strategic and tactical, surprising and predictable, and messy and precise as marketing is. Yet time…

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15 Examples of Great Marketing for Father’s Day Sales

Everybody loves a good deal. You don’t have to be an e-commerce genius to know seasonal events like Father’s Day sales present a golden opportunity to increase conversions and make some serious profits. From an…

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The Complete Guide to Lifecycle Marketing

Savvy marketers know it’s rare to reel in customers at the first encounter with a brand. Winning people over takes time, thoughtful touchpoints, and a whole lot of trust. Fortunately, there’s a strategy that includes…

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A day in the life of… Mary Say, co-founder & CEO of Brand Potential

Please describe your job: What do you do? I’m the CEO and co-founder of Brand Potential. We are in the business of transforming brands for the future and our services include insight, innovation, brand development and…

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One third of brands are considering change of agency in the next six months: Study

Setup’s third annual Marketing Relationship Survey sought insight from major brand and agency leaders. Read more: adage.com

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How to Create Content for Gen Z, From a TikTok-Influencer-Approved Marketing Agency

Gen Z has the fastest-growing buying power of any generation — but it’s still one of the most misunderstood and challenging age groups to market to. While previous generations can be generally be persuaded to…

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Brand Activism on Social Media: How to Approach Social Justice Messaging in 2021

Diversity. Inclusion. Equality. Unconscious bias. Equity. The spring of 2020 challenged marketers to publicly identify where their brands stood on these words and the issue of social justice. 2020’s social unrest made it abundantly clear that…

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National 4-H Council Hires Former Disney, ViacomCBS Marketing Leader as Its New CMO

Ivan Heredia is bringing his kids media expertise to the National 4-H Council as its new svp and CMO. Heredia, a member of the Adweek Innovators Council and a 2019 Brand Innovator, begins his new…

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As Aunt Jemima becomes Pearl Milling Company, here’s what should happen next

It’s a delicate balance to hold onto brand equity while moving beyond racist roots with a new name. Read more: adage.com

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