best practices

SMTP Security and Authentication: How to Protect Your Email Program

Protect your email program against spam and spoofing attacks. Learn why SMTP authentication is important and how it can help secure your account. The post SMTP Security and Authentication: How to Protect Your Email Program…

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Announcing the US 2021 Messaging Engagement Report

Our new US 2021 Messaging Engagement Report uncovers how Americans of all ages prefer to engage digitally with brands via email and SMS. The post Announcing the US 2021 Messaging Engagement Report appeared first on…

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Email Subject Lines: Best Practices, Tips, and Examples

Understand why some subject lines stand out more than others and how you can improve your open rates with these subject line tips and examples. The post Email Subject Lines: Best Practices, Tips, and Examples…

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The Ins and Outs of DMARC Monitoring

DMARC enforcement is required to take advantage of new email developments like BIMI. In order to move to DMARC enforcement, you must be sure that all of your valid mail is passing DMARC. This is…

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How to Find an Email Service Provider For Your Business

Purchasing a new email service provider is not a decision to be taken lightly. Email is one of the most reliable ways to communicate with your customers and implementing new software is a time-consuming and…

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How to Create a Free SMTP Server (Plus Tips on Buying vs. DIY-ing)

When it comes to SMTP servers, you have the option to use an existing SMTP relay server or create your own. Learn about the pros and cons of both options and how to create a…

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Email Writing 101: How to Write Better Emails in 2021 (14+ Ways)

Email writing is a skill—not an inherent talent. Learning to write outstanding emails takes time, practice, and a little know-how.  The post Email Writing 101: How to Write Better Emails in 2021 (14+ Ways) appeared…

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Add Security Headers with Lambda@Edge and Terraform in AWS S3/CloudFront

In this thorough tutorial, you’ll learn how to add security headers to help protect against attacks related to insecure protocols. The post Add Security Headers with Lambda@Edge and Terraform in AWS S3/CloudFront appeared first on…

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Is BYOIP Right for Your Email Program?

Learn about the Bring Your Own IP (BYOIP) process, pros, and cons to decide if BYOIP is the right solution for your email program. The post Is BYOIP Right for Your Email Program? appeared first…

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How to Meet the New T-online.de Email Delivery Requirements

T-online.de, a major mailbox provider in Germany, announced significant changes to the way they accept email. Learn about the changes and how to comply. The post How to Meet the New T-online.de Email Delivery Requirements…

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