best practices

What is the Impact of Google Prefetching Opens?

As the trend of anonymized email open data ramped up in 2021 with Apple’s launch of Mail Privacy Protection and SendGrid’s launch of Apple Open Identifier, there’s been more interest in the anonymization of open…

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How to Market Your Business With Social Media

You probably don’t need statistics to understand how important it is for businesses to market on social media. But here are a few to give you an idea of social media’s reach:  There are currently…

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Black Friday & Cyber Monday 2021 by the Numbers

Email is alive and well, and we have the numbers to prove it! See how email performed over Black Friday/Cyber Monday and learn what it means. The post Black Friday & Cyber Monday 2021 by…

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Holiday Email Marketing Best Practices for 2021 and Beyond

Create a successful holiday email program by understanding what you need to do before, during, and after the holiday season. The post Holiday Email Marketing Best Practices for 2021 and Beyond appeared first on SendGrid.…

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How to Measure and Improve Email CTR

Getting recipients to open your emails is the first step toward engagement. Once they do so, you need to encourage them to take the desired action, like register for an event or make a purchase.…

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How to Launch a New Website

Launching a website is a big milestone for any business, and it is no easy feat. Prepare for your site launch with our pre and post-site launch checklists. The post How to Launch a New…

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8 Email Newsletter Best Practices

Email newsletters are one of the most effective ways to stay top of mind with your customers. When done right, that is. The problem, though, is that so many businesses don’t know what they should actually…

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Deliverability Tricks and Treats

Is email marketing keeping you up at night? Our Halloween deliverability tricks and treats will help you avoid spam folders and get into subscribers’ inboxes. The post Deliverability Tricks and Treats appeared first on SendGrid.…

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Categories vs. Unique Arguments: Benefits & Limitations

Learn about the different use cases, benefits, and limitations of using categories vs. unique arguments to track your email campaigns. The post Categories vs. Unique Arguments: Benefits & Limitations appeared first on SendGrid. Read more:…

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Deliverability Tricks and Treats | Twilio SendGrid

Is email marketing keeping you up at night? Our Halloween deliverability tricks and treats will help you avoid spam folders and get into subscribers’ inboxes. The post Deliverability Tricks and Treats | Twilio SendGrid appeared…

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