awareness stage

Deconstructing Duolingo’s secrets to success on TikTok

Duolingo’s TikTok has become a phenomenon. Just a couple months ago they were at 100,ooo followers…now they have 1.7 million. Not to mention 7 million likes and a 19% engagement rate. Best of all, TikTok…

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The complete guide to YouTube Live in 2021

With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. Does it work? You bet. In 2020, 70% of people used…

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Shoppable content: The new way of buying online (and 3 brands doing it right)

For years, consumers have had the option of buying in stores, online, via mobile apps or (in some rare cases) mail-order catalog. Meanwhile at my house, we’re excitedly looking forward to the Zingerman’s Mail Order…

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4 ways social media can revitalize small business competition

Proactive change is a precursor to growth. But forced change, which has been a constant over the last couple of years, is a challenge that tests perseverance, builds resilience and breeds perspective. Small business owners…

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