audience

Ever wondered how content goes viral? You’re not alone.  In fact, it’s what we’re all aiming for as content marketers. After all, what company doesn’t want to see thousands of people sharing and enjoying their…

Advertisers will see increases in pre-campaign audience estimates. Read more: adage.com

B2B KOL and influencer programs are a topic of nearly every conversation these days.  Our friend Lee Oden at TopRank Marketing conducted a survey in early 2021 about the use of B2B influencer marketing and…

I joined the international podcast audience relatively late — and immediately wondered why I had waited so long. Podcasts are amazing. They’re perfect for chores or car rides, and they don’t leave you at the…

B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters.  Content is how you boost brand awareness, build trust in your…