audience

B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters.  Content is how you boost brand awareness, build trust in your…

Before you can accomplish your goals, you’ve gotta help your audience accomplish theirs. Makes sense, right? But too many times, marketers fall into the trap of creating landing pages with only their own goals in…

How To Use Facebook Ads Targeting To Generate Better Results? We helped this eCommerce client generate 281 purchases for a total conversion revenue of over $10,000 using Facebook ads. We also helped this mentoring and…

Pinterest has shared some new insights into its evolving travel audience, as the end of the pandemic increasingly comes into view. Read more: socialmediatoday.com

If you’ve ever been in charge of running ads for a business, I’ll bet you’ve wondered how to get cold audiences to interact with your ads. It’s the age-old problem of online advertising. With Facebook…

Want to learn practical affiliate marketing tips to use as a beginner to get more sales? This guide shares secrets that you will not find in any other place.  Before we get started, let me…

Trying to bring in more organic traffic? The solution isn’t churning out as much content as you can. Search engines today penalize websites that push out low-quality content for the sake of publishing often. Your…

Whether you care to admit it or not, the decisions you make today will be driven by your emotions. In emotional marketing, we talk a lot about using psychological triggers to get customers to click, convert,…