agency

Publicis Groupe’s ‘solid’ growth and ‘cautious’ outlook, plus the Coinbase IPO’s big winners: Thursday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you’re reading this online or in a forwarded email, here’s the link to sign up for our Wake-Up…

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One third of brands are considering change of agency in the next six months: Study

Setup’s third annual Marketing Relationship Survey sought insight from major brand and agency leaders. Read more: adage.com

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Vice Media Group acquires brand consultancy PLTFRMR

The startup formed by former TBWA and McDonald’s global execs Chris Garbutt and Colin Mitchell will be integrated into offerings of agency Virtue, while the pair will take on exec roles. Read more: adage.com

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Campbell Ewald Expands Executive Creative Leadership Team

Campbell Ewald is turning to a coffee farmer, a busy dad and a former pediatric phlebotomist who was also a dancer at Prince’s nightclub to build out its executive creative team. The agency is also…

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Independent Agency The Shipyard Acquires Mering

The Shipyard, a small agency based in Columbus, Ohio, has acquired independent shop Mering. Mering was founded 35 years ago by Dave Mering in Sacramento, California. Formerly known as MeringCarson, the agency changed its name…

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How shops are getting out the vote: Agency Brief

Plus, MDC Partners sees steep revenue declines in third quarter, and the curious case of two Deutsches. Read more: adage.com

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12 Expectations to Consider When Engaging a Digital Agency

Hiring and working with a digital agency comes with a lot of considerations.  Not only will you need to think about how to appropriately vet a digital agency, but also what the working relationship will…

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How to Choose The Right Analytics Agency

In our modern digitally enhanced world, data and information underpin all of our activities.  But are you making your data work for you, or is it something that you are yet to take full advantage…

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Energize Your Social Media Agency: Ideas for Experienced Social Media Managers

  You’ve had your social media marketing agency for a while. But now, it needs a little power boost. Check out our tips for experienced social media managers who want to energize their agencies. Recently…

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Google’s search terms move will make millions in ad spend invisible to advertisers

The change removes visibility into more than 20% of search terms, one agency finds. Please visit Search Engine Land for the full article. Read more: feeds.searchengineland.com

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