agency

10 Best Marketing Agency Partner Programs To Boost Revenue

Looking for new ways to grow your marketing agency? Here are the 10 best agency partner programs to earn money for recommending tools you’re already using. Read more: getresponse.com

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How Agency VIA Is Restructuring the Office to Allow More Personal Space

Early in the Covid-19 lockdowns, questions of returning to the office typically revolved around proposed dates and mask protocols. But as the pandemic continued into its second year, it has become a highly complex–and potentially…

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Twitter Launches Updated ‘Agency Playbook’ to Guide Marketers on Tweet Ads Best Practices

The guide provides an overview of all the key steps to running effective Twitter ads campaigns. Read more: socialmediatoday.com

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Agency JWT Was Discriminatory in Cutting 5 Straight, White, Male Workers, U.K. Ruling Says

A U.K. tribunal has ruled against former creative agency JWT, now part of Wunderman Thompson, in a case that claimed a group of men lost their jobs as part of the agency’s drive toward more…

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Travelocity debuts first ads from new AOR Doner amid travel surge

Travelocity is airing its first commercial from new agency-of-record Doner, ahead of a summer surge in travel. Read more: adage.com

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Publicis Groupe’s ‘solid’ growth and ‘cautious’ outlook, plus the Coinbase IPO’s big winners: Thursday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you’re reading this online or in a forwarded email, here’s the link to sign up for our Wake-Up…

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One third of brands are considering change of agency in the next six months: Study

Setup’s third annual Marketing Relationship Survey sought insight from major brand and agency leaders. Read more: adage.com

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Vice Media Group acquires brand consultancy PLTFRMR

The startup formed by former TBWA and McDonald’s global execs Chris Garbutt and Colin Mitchell will be integrated into offerings of agency Virtue, while the pair will take on exec roles. Read more: adage.com

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Campbell Ewald Expands Executive Creative Leadership Team

Campbell Ewald is turning to a coffee farmer, a busy dad and a former pediatric phlebotomist who was also a dancer at Prince’s nightclub to build out its executive creative team. The agency is also…

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Independent Agency The Shipyard Acquires Mering

The Shipyard, a small agency based in Columbus, Ohio, has acquired independent shop Mering. Mering was founded 35 years ago by Dave Mering in Sacramento, California. Formerly known as MeringCarson, the agency changed its name…

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