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What brands should know about Gen Alpha—and how COVID has shifted marketing priorities

The pandemic has altered the priorities of Gen Alpha, the group of kids born after Gen Z, and marketers should be paying attention. Read more: adage.com

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Best Buy boosts outlook after sales top estimates

The second-quarter beat was fueled by sales of home theaters, appliances, computers and mobile phones. Read more: adage.com

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ICYMI: Australia to start quarantine-free travel bubble with Singapore soon

As announced by Australian prime minister, Scott Morrison earlier The travel bubble will first open up to vaccinated students and business travelers before moving on to tourists soon after, with Morrison saying that Australia is…

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Dollar pauses after rally to one-year high; Aussie, kiwi rebound

Read more: investing.com

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How to Become a Successful YouTuber: The Ultimate Guide for Beginners in 2021

Want to know how to become a successful YouTuber? Looking for a one-step guide to create a successful YouTube channel from scratch? You’re in the right place. There are a TON of people who became…

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Xeim’s Richard Robinson named in BIMA 100 as a digital leader

The prestigious list includes leaders, pioneers, entrepreneurs and changemakers who are breaking new ground and driving the industry forward. Robinson is one of 10 people named in the category of CEO & Leaders in the…

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Afghanistan’s banks brace for bedlam after Taliban takeover

Read more: investing.com

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British employers call for economic transformation after COVID-19

Read more: investing.com

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Pandemic starves entertainment of billions in sponsorship dollars, but will they return?

Sector pins hopes on summer for a return to in-person events after pivot to digital. Read more: adage.com

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National 4-H Council Hires Former Disney, ViacomCBS Marketing Leader as Its New CMO

Ivan Heredia is bringing his kids media expertise to the National 4-H Council as its new svp and CMO. Heredia, a member of the Adweek Innovators Council and a 2019 Brand Innovator, begins his new…

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