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TikTok partners with Shopify for in-app shopping

Shoppable tabs will be available in TikTok business accounts. Read more: adage.com

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Why the Hershey’s Media Pitch Points to the Future of Agency Sourcing

Even the best media pitches can leave questions in the ether. Will there be a gap between what’s promised and what will be delivered? Will the agency team working on the business match up to…

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Twitter Adds Another Way to Protect Accounts From Unauthorized Users

Twitter this week announced it had added the option to use physical security keys for people to use as their only form of two-factor authentication, an extra layer of protecting their accounts from hackers. Read…

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ForexLive Asia FX news wrap: BTC swings from $40K down to $35K

Forex news for Asia trading on Thursday 20 May 2021 Gyrations for crypto continued after the huge moves seen on Thursday, with BTC (for example) pulling back from its >$40K bounce high to $35K. Sources…

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Coppertone Appoints Huge as Creative Agency of Record

Suntan lotion brand Coppertone is changing creative agency partners, nearly two years after getting a new parent company. Following Nivea-maker Beiserdorf’s acquisition of Coppertone from Bayer in 2019 for $550 million, Coppertone has appointed IPG…

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14 Tips for Preserving Your Mental Health While Working in Social Media

Social media was born in the late 1990s and has since grown into one of the most highly used forms of communication in our world. Recent data tells us that over 50% of the global…

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