Affiliate Marketing

Stop Fraud & Invalid Clicks on Google Ads

A common issue with your google ads is it is being clicked again and again, sometimes on purpose, and sometimes accidentally. These clicks are nothing but invalid clicks or click fraud. Click fraud is a common problem faced by many of the users who do PPC marketing. Let’s say, someone (your competitor, enemy, or anyone random) has set a bot to keep on clicking your ad to waste your budget or has hired a person to do this task manually. This is a malicious act and this will waste the budget that you have allocated for your campaign. Another scenario is when a person accidentally clicks the ad for a second time after clicking it once, this is not a malicious act but you do need to pay for the click. There might be a case where frequent clicking is intentionally done to increase the profit of the website that …

Read more: ppc.org

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