If you’re ready to get into the audit (or want your own version of this checklist), download the free audit templates below:
How to perform a social media audit in 6 simple steps
Don’t feel like reading? Follow along with our video:
1. Create a list of all your social media accounts
Jot down all your social media accounts to start — everything from the platforms you use daily to the ones you may have neglected. Active or inactive, it’s important to catalog your online presence as part of your social media audit.
In addition to your current social media presence, think about the accounts you don’t have yet. For example, are there any social platforms you haven’t considered? Should you be there?
You don’t need to be active on every network, but an audit is a good opportunity to add new ideas to your future social media strategy.
Where to find this info:
Search each major social network for your brand and product names. Not only might this uncover long-forgotten Facebook groups, but it’s also a chance to catch any imposter or misleading accounts that you can then shut down or report.
Hot tip: Set up a social media monitoring program to watch for any future fakes!
2. Check in on your branding
It’s time to dig a little deeper into each of your social media accounts and make sure they all fit your current brand style guidelines.
