Key Takeaways
- Social media audits identify the strengths of your social strategy and highlight areas for improvement.
- When measuring your performance, consider key metrics like engagement rate, post frequency, and audience size.
- Use your audit to confirm that all social profiles align with your brand’s style and guidelines.
- Compare your performance against competitors to identify benchmarks and opportunities.
- Hootsuite’s free social media audit templates can help you run a faster, more efficient audit.
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What is a social media audit?
A social media audit compiles and analyzes information about your accounts across all platforms to clearly measure their performance.
Think of your social media audit as a report card: it identifies strengths, areas for improvement, and next steps.
What can a social media audit tell you?
After a thorough social media audit, you’ll have all the information you need to optimize your social media marketing strategy, including:
- Your most effective platforms
- What your target audience wants to see on each network
- Who your audience is (demographics and more)
- What’s helping grow your audience (and what’s not)
- How each platform contributes to your goals
- Which new ideas will help you grow
- Where to focus your attention next
Free social media audit template + checklist
Ready to get started? Use our handy social media audit checklist and make sure you don’t miss a single step.
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