Affiliate Marketing

Smirnoff Repurposes Summer Campaign to Send a Quarantine Message

To promote the return of its Red, White and Berry Seltzer and debut a new sugarless version, Smirnoff had a big, over-the-top, star-studded, patriotic, party-themed summer campaign planned. Unfortunately, after the spots were filmed in February, all parties were canceled until further notice due to the coronavirus epidemic. Rather than throw out the work they’d…

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