Affiliate Marketing

Smart Home Tech Is Excluding Certain Diverse Audiences, Study Finds

Digital media company My Code–formerly known as H Code–found that some Black, Hispanic and Asian-American Pacific Islander (AAPI) audiences feel excluded from the smart-home tech market. The study, which surveyed 1,295 people in the U.S. in November, suggested this might be because advertisers aren’t prioritizing marketing to these audiences. The study also noted a difference…

Read more:


Related Articles

Back to top button