If you’re not sure what permalink is, it is basically the format for the URL for your content. For instance, if you take a look at the URL of my blog post here, you can see that I use thebeautraveler.com/post-name as my permalink structure.
Well, that wasn’t the case when I started my blog in 2017. I didn’t even know that the permalink structure would matter so much, so I just used the default format with the publishing date in the format.
It took me maybe a year or two after I started blogging when I found out that the permalink format, especially the one that included the publishing date or year in the URL, could make your post seem outdated on search engines even if you created evergreen content!
Most people go on search engines to find the most updated information about something, and the year of the published date on your permalink could make it seem like your post is no longer relevant.
That being said, the best blogging practice to choose the right permalink for your blog is to get rid of publishing time from the URL. That’s why I eventually switched from thebeautraveler.com/YYYY/MM/DD/post-name to thebeautraveler.com/post-name format.
If you just got started with your blog, then it’s the right time to change the best permalink format for your content now!
If you change your permalink later when you already have a lot of posts published and ranked on search engines, you will have to deal with the redirection process which will require some technical aspects to make it right. But if you do it right from the beginning, you can save yourself from the stress if you’re not a very tech-savvy blogger!
