In the whirlwind world of marketing, how do you find the sweet spot between creativity and efficiency? That’s the challenge Matthew Gattozzi tackles head-on at Goodo Studios. With a background as a ballet dancer, Gattozzi blends artistry with savvy business acumen to craft commercial content that not only captivates but also converts viewers into loyal customers. As he puts it, “It’s a balancing act.” In this article, we dive into his innovative approach to content creation, the demands of his clients, and how artificial intelligence is shaping the landscape of marketing. Buckle up; it’s a fascinating conversation worth your attention! LEARN MORE.
Matthew Gattozzi realizes creativity and efficiency often conflict. His firm, Goodo Studios, produces commercial content that attracts visitors and converts them into customers. It’s a creative process with time and budget constraints.
“It’s a balancing act,” he told me. “On the one hand, you need efficiency. On the other, creativity requires time and space to flourish.”
A former ballet dancer, Matthew first appeared on the podcast in 2021. In our recent conversation, he shared his firm’s content-creation strategy, client needs, and, yes, the impact of AI.
The entire audio of our conversation is embedded below. The transcript is edited for length and clarity.
Eric Bandholz: Give us a quick rundown of what you do.
Matthew Gattozzi: I’m the founder of Goodo Studios, an agency that creates content to convert viewers into customers. We handle everything from photos and videos to advertising strategies across most platforms, including TikTok, Meta, and YouTube. We aim to understand who your customers are and why they buy and ensure the content speaks to them, ultimately driving revenue.
