Affiliate Marketing

PubMatic Brings Header Bidding to OTT

As television viewing shifts to streaming, so too is ad tech. PubMatic is vying for position in the bourgeoning over-the-top, or OTT, market with a header bidding solution that brings a digital-like way of trading media to TV. “This is how television is going to be bought and sold in the future,” said Jonas Olsen,…

Read more: adweek.com

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