In a recent twist of events that has the Australian media landscape buzzing, the Australian Communications and Media Authority (ACMA) laid down the law to Network 10 after they aired gambling advertisements at decidedly inappropriate times—namely during the first practice session of the Australian Formula 1 Grand Prix. It’s a classic case of “did they really think no one would notice?” Interestingly enough, these ads went against established broadcasting guidelines that prohibit such promotions from airing during key sporting events. In a world where compliance is paramount, especially in a tightly regulated market like Australia, how can broadcasters and affiliates learn from Network 10’s missteps? Join me as we unpack what went wrong, examine the regulatory framework, and explore valuable lessons for anyone navigating the complexities of gambling advertising. LEARN MORE.
The Australian Communications and Media Authority (ACMA) has issued a warning to Network 10 following the broadcast of gambling advertisements that ran during prohibited times. An investigation revealed that four gambling ads were aired during the first practice session of the Australian Formula 1 Grand Prix in March 2024, which goes directly against the broadcasting guidelines laid-out by the ACMA.
Regulatory framework and specific breach details
According to the Commercial Television Industry Code of Practice, gambling adverts—of any kind—are not allowed to air during live sports broadcasts between 5AM and 8:30PM—and this includes the five minutes before and after events.
