Affiliate Marketing

My/Mochi Partners With OnlyFans Creators, Shifts From Silly to Sexy in New Campaign

My/Mochi, an irreverent brand that coined the term “desquishous” and launched an ad called “Tripping Mochi Balls,” prides itself on its deliberately wacky marketing. But with its new campaign, the sweet treat’s message has turned a corner from silly to seductive. The Los Angeles-based ice cream company is flirting with the concept of food porn,…

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