The finalists in the Tech Innovation category spanned a broad range. They included Burger King’s mobile app that invited the fast feeder’s fans to “burn” the ad of its competitors to score free Whoppers, as well as an eye-opening digital tourism campaign that subverted a racist insult and transformed it into a positive message showcasing the wonders of Africa. But the jury gave the top honor to a product—the Microsoft Xbox Adaptive Controller.
Read more: adage.com
