Affiliate Marketing

MediaMath and LiveIntent Ink ‘NonID’ Partnership

Independent ad-tech duo MediaMath and LiveIntent are teaming up for an email-based “nonID” to power programmatic media buys after the decline of the third-party cookie. Top line The partnership is the latest execution of MediaMath’s Source initiative–a project to further transparency in the programmatic landscape-whereby media buyers that use MediaMath can rely on LiveIntent’s database…

Read more: adweek.com

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