Affiliate Marketing

Mark Read on WPP’s Net Zero Commitment and Advertising’s Role During the Pandemic

Mark Read, WPP’s chief executive, has a ready answer for how the pandemic has affected the world’s largest agency network in its quest for sustainability. “It’s encouraged us to be more ambitious,” he said in an interview with Adweek. The goal to become entirely net-zero by 2030, announced on Earth Day by the holding company…

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