Lifecycle messaging is an important aspect of email marketing for nearly every brand. However, many are underutilizing it or struggling to get the most out of their lifecycle marketing efforts.
Based on a survey of nearly 1,000 marketers, Litmus’s State of Email in Lifecycle Marketing Report shares critical insights that can help you improve your lifecycle messaging, including advice from me and five other industry experts.
The report covers:
- How marketers use email in the customer journey
- Which KPIs marketers care about
- Personalization in the customer journey
- Lifecycle priorities for the next 12 months
- What to do next
>> Download the report from Litmus
The post Litmus’s State of Email in Lifecycle Marketing Report appeared first on Email Marketing Rules.
September 18, 2024
Original Source http://www.emailmarketingrules.com/litmuss-state-of-email-in-lifecycle-marketing-report/
