Affiliate Marketing

JCPenney Avoids Liquidation, but Hard Work Remains

After weeks of wrangling and a dearth of bidders, bankrupt JCPenney has finally found a buyer–mall operators Brookfield Property Group and Simon Property Group–and will avoid liquidation. The department store chain said that based on a letter of intent, it plans to ink a stalking horse asset purchase agreement to sell its retail and operating…

Read more: adweek.com

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