Jazz Vejer Visual Identity

Jazz Vejer is an intimate festival that avoids the crowd, where quality is more important than quantity and experience is the key. An international event made with the heart where people can enjoy jazz music in a special environment. This is an event for the senses, a place where good music is accompanied by excellent gastronomy, the smell of spring, the light of Cádiz, the green of the mountains, and the blue of the Atlantic.

For this edition, the team expected to keep the essence and see the town of Vejer de la Frontera and Jazz music from a different perspective. As a result, the visual identity created was inspired by the architecture and landscape of this town and symbolic elements and musical instruments of this gender, mixing tradition and modernity, looking to break at the same time the traditional image of this kind of music festival.
Based on the key visual, different marketing materials were created to extend and spread the event. 2024.

July 5, 2024

Original Source https://www.behance.net/gallery/201855571/Jazz-Vejer-Visual-Identity

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