Affiliate Marketing

It’s Time for Media and PR to Call a Truce

The contentious relationship between journalists and publicists is not new. Neither are the myriad articles and tweets that criticize the PR industry. But the global pandemic has fueled a new wave of journalist frustrations about the way publicists do their jobs. Admittedly, many of these criticisms are valid. Publicists: Get the journalist’s name right, do…

Read more: adweek.com

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