Web traffic is the lifeblood of any online presence, but did you know that simply being in Google’s AI Overviews can dramatically shift your fortunes? A recent study by Terakeet reveals a striking correlation: webpages can face significant traffic losses when excluded from these Overviews, yet those included experience a remarkable boost, regardless of their original ranking. It’s a curious landscape—one where the traditional metrics of success seem to be overshadowed by the influence of AI-driven search results. So, if you’ve been banking on your top SERP position to maintain visibility, you might want to reconsider that strategy! In this article, we’ll delve into the key findings from the study and explore its implications for web traffic dynamics. Curious about how your online strategy might need to adapt? LEARN MORE
Webpages are significantly harmed when excluded from Google’s AI Overviews, but benefit when included in AI Overviews. That’s according to a new study by Terakeet, a company that focuses on brand management for global brands.
AI Overviews benefits. Webpages featured in Google’s AI Overviews benefit from increased traffic, regardless of their original ranking. Of note:
- Top-ranked (transactional queries): Webpages included in AI Overview had 3.2x as many clicks as pages that were excluded.
- Lower-ranked (informational queries): Webpages appearing in AI Overviews had 2x as many clicks compared to webpages that appeared on a SERP with no AI Overviews.
- Lower-ranked (transactional queries): Webpages included in AI Overviews had 3.6x as many clicks versus results without AI Overviews.
- Top-ranked (transactional queries): Webpages with a presence in AI Overviews had 3.2x as many clicks compared to webpages excluded by AI Overviews.
Informational vs. transactional queries. Webpages benefit, regardless of intent, according to the study. Also:
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