Google has just rolled out its March 2025 core update, and if you’re anything like me, I know your heart skipped a beat when you heard the news! Google’s promise to enhance the visibility of “relevant, satisfying content” sounds fantastic, doesn’t it? But hold on—before you start dreaming of traffic flowing back like an old friend, there’s a caveat: not all sites will bounce back to their previous glory by the end of the year. In fact, as Danny Sullivan, Google’s Search Liaison, pointed out in a recent chat, the update doesn’t guarantee that all the sites that took a dive will rise back up—the nuances of their algorithms mean some just won’t rank as they once did. So, what does this mean for content creators and marketers alike? Buckle up, it’s going to be a bumpy but enlightening ride as we navigate the evolving world of search together. Curious to learn more? LEARN MORE.
When Google launched the March 2025 core update last week, Google said there will be a series of improvements aimed to help “better surface relevant, satisfying content” from content creators “thoughtout this year.” But you should not expect all sites to fully recover by the end of the 2025 year, that simply won’t happen.
What Google said. Danny Sullivan, the Google Search Liaison, in a conversation on X with Travel blogger, Nate Hank, explained that there is a caveat to the statement about surfacing those sites better in Google Search again. Sullivan wrote, “With the important caveat that this doesn’t mean all sites will go back up to wherever they were if they are down from a previous peak.”
