In the whirlwind world of social media, you’ve got to move fast or risk getting left behind. But I don’t know about you—I’m not interested in yet another lukewarm take on industry trends. That’s why we’ve kicked off this exhilarating new series, @MeNextTime, bringing together Team Sprout and a lineup of social media experts to get real about what’s happening in the social space. Isn’t it wild how nothing feels certain anymore? With bans, boycotts, and those pesky algorithm changes shaking things up even further in 2025, the battleground for brand equity is more intense than ever! Just imagine: nearly 40% of marketers are already sweating bullets over audience migrations to newer platforms like Threads, Bluesky, and Mastodon! So where should brands even show up at this dizzying pace? Let’s dive into the urgent conversations that matter! LEARN MOREWe know that social media moves fast. And frankly, marketers don’t have time to consume the same watered down, not-so-takes about the state of the industry. That’s why we’re launching this new series, @MeNextTime, where we’ll invite Team Sprout and some of our favorite social experts to share how they really feel about the latest trends. Our first order of business? Digging into where brands should show up these days.
Nothing is guaranteed—it’s a lesson we relearn everyday in the social media industry.
Between bans, boycotts and algorithm changes, the social media landscape is fragmenting even further in 2025. The race to win brand equity and relevance in new spaces is on.
