Affiliate Marketing

Is Airbnb Making a Mistake by Cutting Performance Marketing Dollars Now?

Airbnb’s recent decision to cut performance marketing dollars in favor of spending on more general brand strategy programs comes as the travel industry is poised to rebound, thanks to the increasing availability of multiple Covid-19 vaccines. The online rental marketplace’s spending shift has got industry observers asking whether now is the right time to pull…

Read more: adweek.com

Tags

Related Articles

Back to top button
Close
Close