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iPhone vs Android Statistics

In the world of smartphones, the rivalry between Apple and Google has been ongoing for years.

Apple offers iPhones with iOS, exclusively available to its smartphones. On the other hand, Android is available on a variety of smartphones from different brands, from budget to premium versions.

There are now more than 1 billion active iPhones and over 3 billion active Android devices.

We’ll explore the latest statistics on iPhone vs Android market share, number of iPhone vs Android smartphone users, iPhone vs Android smartphone sales and more.

Here’s a summary of what you’ll find on this page:

iPhone vs Android Stats (Highlights)

  • As of early 2024, Android has a 70.69% market share worldwide.
  • In the US, iPhones hold a market share of 60.77%.
  • More than 1 billion iPhones and over 3 billion Android devices are currently active.
  • Android smartphones accounted for 56% of all smartphone sales worldwide in Q4 2023.

iPhone vs Android Market Share Worldwide

According to the latest data, Android dominates the global smartphone market with a 70.69% share, while iPhone (iOS) has a 28.58% market share.

Android dominates the global smartphone market with a 70.69% share

Android accounted for more than half of the mobile operating system market for the first time in 2015, with a 53.65% share at a time and continued its dominance as the most-used mobile operating system among worldwide users.

iPhone vs Android Market Share Worldwide

Here’s a detailed breakdown of iPhone vs Android market share over time:

Note: Data for 2024 is incomplete (as of February).
Year iPhone (iOS) Android
2009 34.01% 2.41%
2010 25.48% 8.82%
2011 22.29% 19%
2012 24.04% 27.41%
2013 24.03% 39.21%
2014 23.95% 53.65%
2015 20.2% 64.2%
2016 19.29% 69.11%
2017 19.65% 72.63%
2018 20.47% 75.45%
2019 22.71% 75.47%
2020 26.28% 73.06%
2021 27.34% 71.89%
2022 27.85% 71.47%
2023 29.02% 70.26%
2024 28.58% 70.69%

Source: StatCounter

iPhone vs Android Market Share in the US

In 2024 (as of February), iPhone is leading the mobile market in the US with a market share of 60.77% vs. 38.81% for Android phones.

iPhone is leading the mobile market in the US with a market share of 60.77%

Android had the highest recorded market share of 46.42% in 2015 (vs. 50.85% for iPhone/iOS).

iPhone vs Android Market Share in the US

Here’s a table with recent data on iPhone/iOS vs. Android market share in the US since 2009:

Note: Data for 2024 is incomplete (as of February).
Year iPhone (iOS) Android
2009 57.9% 6.16%
2010 38.31% 18.71%
2011 38.33% 35.32%
2012 49.48% 40.63%
2013 52.79% 39.25%
2014 52.3% 42.58%
2015 50.85% 46.42%
2016 53.19% 45.2%
2017 53.89% 45.23%
2018 54.82% 44.73%
2019 55.23% 44.51%
2020 59.54% 40.27%
2021 58.58% 41.11%
2022 56.74% 42.94%
2023 58.1% 41.46%
2024 60.77% 38.81%

Source: StatCounter

iPhone vs Android Smartphone Users in the US

An estimated 133.4 million individuals in the US own an Android smartphone in the US, while the number of iPhone users in the US stands at 118.1 million.

Note: Data as of 2022.

Source: eMarketer

iPhone vs Android Smartphone Sales Worldwide

As of Q4 2023, Android smartphones accounted for 56% of quarterly worldwide smartphone sales, while iPhone smartphone market share reached 37% in the same quarter.

Android smartphones account for 56% of quarterly worldwide smartphone sales

Source: Kantar

iPhone vs Android Smartphone Sales in Select Countries

According to Q4 2023 smartphone sales Kantar data, iPhone market share exceeded Android in 2 markets: the US and Australia, accounting for 55.7% and 50.3% of mobile device sales in the country, respectively.

In the rest of the markets included in the analysis, Android was a top choice among consumers who bought a smartphone in Q4 2023.

iPhone vs Android Smartphone Sales in Select Countries

Here’s the latest data with iPhone and Android market share in 9 select markets:

Country iPhone (iOS) Android
US 55.7% 43.4%
Australia 50.3% 48.7%
Japan 47.7% 51.7%
Great Britain 45% 54.8%
Germany 36.3% 63.4%
France 34.3% 65.6%
Italy 28.4% 70.9%
China 25.3% 56.8%
Spain 22.6% 76.6%

Source: Kantar

Number of Available Apps for iPhone vs Android

Around 1.8 million apps are currently available for iPhone users worldwide to download in the App Store. The number of available apps in the Google Play Store for Android users stands at 2.44 million.

Sources: Apple, Statista

iPhone vs Android App Spending

Consumer spending (including paid apps, in-app purchases, subscriptions) on the App Store for iPhone users is forecasted to reach $124 billion in 2024, while app spending amounts to $51 billion on Google Play for Android users in 2024.

iPhone vs Android App Spending

Spending on iPhone users accounted for 68.13% of all consumer spending on mobile apps, while Android remained with a 31.87% share of app spending worldwide in 2024.

Here’s a detailed breakdown of consumer spending on mobile apps across the App Store and Google Play since 2021:

Note: Data includes forecasts.
Year App Store (iPhone) Spending Google Play (Android) Spending
2021 $85 billion $47 billion
2022 $92 billion $45 billion
2023 $108 billion $51 billion
2024 $124 billion $58 billion
2025 $142 billion $65 billion
2026 $161 billion $72 billion

Source: Sensor Tower

Best-Selling Smartphones on Android vs iOS (iPhone)

According to Counterpoint Research, 7 of the top 10 best-selling smartphones worldwide are iPhone models operating on iOS, while the other 3 are Samsung smartphones running on the Android operating system.

7 of the top 10 best-selling smartphones worldwide are iPhone models

Here’s a complete list of best-selling smartphones by operating system (as of 2023):

Smartphone Operating System Market Share
iPhone 14 iOS 3.9%
iPhone 14 Pro Max iOS 2.8%
iPhone 14 Pro iOS 2.4%
iPhone 13 iOS 2.2%
iPhone 15 Pro Max iOS 1.7%
iPhone 15 Pro iOS 1.4%
iPhone 15 iOS 1.4%
Galaxy A14 5G Android 1.4%
Galaxy A04e Android 1.3%
Galaxy A14 4G Android 1.3%

Source: Counterpoint Research

Conclusion

You’ve reached the end of my iPhone vs Android statistics for 2024.

It’s clear that Android smartphones dominate the global smartphone market but iPhones remain popular in many markets.

Furthermore, iPhone users tend to spend more on mobile apps compared to Android users.

It will be interesting to see how it evolves over time and whether Android will sustain its leading position as the most used mobile operating system.

The post iPhone vs Android Statistics appeared first on Backlinko.

March 13, 2024

Original Source https://backlinko.com/iphone-vs-android-statistics

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