We’re thrilled to launch Email Academy — a new on-demand learning platform designed to give marketers of all skill levels the skills they need to stay sharp and stay ahead in an ever-evolving email marketing world.
Being a “customer-centric” company may sound like an overplayed cliché, but at Campaign Monitor, we really mean it. We absolutely love our customers.
We’re constantly learning from and inspired by what they do. And, as a team, we’re all geared towards their success — doing whatever we can to help them achieve their goals, whatever they may be.
And that’s why, today, we’re excited to announce the launch of Email Academy, a free online resource for marketers to level up their email marketing skills.
In the ever-evolving world of email marketing, it’s important to constantly sharpen your skills and keep them up to date. And Email Academy is designed to do just that.
Whether marketing is your full-time job, or one of the many hats you wear, Email Academy is here to equip you with the tools you need to grow in your career, build your business, and become a more effective marketer.
Here are some of the in-demand email marketing skills you can look forward to learning in Email Academy.
Email courses for beginners
If you’re new to email marketing, or need to brush up on some basics, we have three different courses designed specifically for you. These courses are a great launching point for anyone early in their marketing career.
Email marketing fundamentals
In this course, you’ll cover all the basics of email marketing. Expect to walk away with a firm understanding of why email marketing is important, what the main types of marketing emails are, and how to understand your audience.
Email design basics
Design is essential to running effective email campaigns, and this course will help you get started. Learn design best practices for sending emails that are on-brand, effective, and meet accessibility standards.
Subscriber data management
Data management is a hot topic in the digital marketing world, and one that nobody can afford to ignore. Enroll in this course and learn how to manage subscriber data, how to grow and maintain your list, and best practices for segmenting audiences.
Advanced email courses
If there’s one thing we’ve learned from our time in the email marketing world, it’s the importance of continually learning and developing new skills. With that in mind, if you’re an experienced email marketer looking to upskill, have some amazing course options for you.
List growth tactics
Growth is the objective of almost every marketer. In this course, we’ll cover best practices for growing your subscriber list in a reliable, scalable, and ethical way.
Email personalization tactics
The days of batch-and-blast email sends are over. Learn how to send relevant, personalized emails that your subscribers will engage with.
Email data and reporting
Having trouble measuring the success of your email campaigns? Enroll in this course to learn all about the industry-standard email metrics, how to interpret them in the context of a campaign, and tactics for improving your email metrics over time.
Email automation and triggers
Timing is everything in email marketing, and automation is the key to making sure you’re reaching your subscribers with the right message at the right time. This course will cover standard automation journeys and how to build them.
Deliverability best practices
Deliverability may feel like the underbelly of the email marketing world, but it’s incredibly important. In this course, you’ll learn about what deliverability is, why it matters more than you think, and best practices to follow to make sure you don’t run into deliverability issues with your marketing campaigns.
Become an early Email Academy graduate
Whether you’re looking to land a job in email marketing, level up your skills and get promoted, or simply want to grow your business, Email Academy is the perfect place to start. This free course will teach you the relevant, in-demand skills you need to get started in email marketing today.
And don’t forget to show people what you’ve learned! After completing a course, you’ll receive a certification to let current or prospective employers know that you have the skills to get the job done.
Thank you, and happy learning!
Ros de Vries, Customer Experience Programs Manager at Campaign Monitor
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